Optima Group together with Bit Software organized, with the support of Microsoft Romania, the event "How to manage distribution and production activities more efficiently". The event took place on 27th of April at Marriott Hotel, and targeted companies from FMCG and pharmaceutical distribution and production industries.
During the event, there were discussed various themes of great interest for distribution and production companies: efficient management of distribution channels, how to manage effectively an increasingly diverse portfolio of goods while activating in an extremely competitive environment, with strict requirements, reports and complex analyses.
To meet these challenges, BIT Software provides Socrate - an integrated enterprise resource planning solution that offers functionalities developed specifically for FMCG distribution and production. Among the benefits brought by Socrate to a company doing business in distribution and process industry there are: analysis of profitability (on goods, sets of goods and assortments, sales locations, customers, suppliers, geographical areas); stock optimization and control ; streamlining purchases, storage and delivery using barcodes; cash flow optimization; control and optimization of price policy; Distributed environments and data consolidation; integration with mobile devices and POS.
For sales force automation Optima Group recommends Optimal SFAS, a solution based on Pocket PC mobile devices that is addressed especially to FMCG distributors and producers that work with agents. Optima Group presented the advantages brought by implementing Optimal SFAS in a distribution or a production company: increased efficiency of sales agents, real time update of information regarding sales, improvement of relationships with customers and suppliers and cost reductions.
These two solutions, Socrate and Optimal SFAS, built on Microsoft platform, are integrated thus offering a complete solution in order to provide a real competitive advantage to distribution and production companies.